Who I am

At Louella Jewellery, I am committed to maintaining the trust and confidence of my visitors to my website and subscribers to my newsletter. I will not be using the data you give me in any way apart from how I specifically state I will be doing so. Under no circumstances will I share or sell your data, please read on to find out why I collect data, how I use it and how I will not disclose it to others.​


Visitors to my website

When you, or anyone else, visits my website www.louellajewellery.com, I use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns.  This is for my own marketing purposes to find out which pages are most popular on the website, and to research customer patterns within the website. We do not access any of your personal data using Google and we do not allow Google or anyone else to make an attempt to find out the identities of those visiting our site.

If we do want to collect any personal data that identifies you through our website, we will be upfront and honest about this, and will give you the right to opt out at any time of giving us your data, or any personal details whatsoever.



I would like to send you up to date news, offers and information as part of my e-newsletter (usually sent quarterly – 6 times per year). To do this, I will need some personal information from you – your email address and your name. I use this data to email you with new work, shows and exhibitions I will be attending and other up to date news that I feel may be of interest to you. I will never give, sell, trade or rent any of your data to or with other organisations or businesses.

I use a third-party provider, Mailchimp, to deliver my newsletter. I gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For information around how Mailchimp use your data please see their privacy notice.

I will not use the data you give me to subscribe to my newsletter in any other way. It will not be saved on any other system aside from the Mailchimp list you signed up for, and I will not transfer it to any other lists unless you allow me to do so.

I may occasionally email you to ask you if you are happy remaining on my mailing list – I will always refer to our privacy notice to remind you of your rights, and if you do not want to continue receiving information from you we will remove you from that mailing list.

You have the option to unsubscribe at any time from my e-newsletter, either by clicking the unsubscribe link at the bottom of any of my emails, by emailing info@louellajewellery.com or by going into your Mailchimp account and unsubscribing. Once you have chosen to unsubscribe from my emails, I will delete all data I have on you and it will be removed from my system permanently.



​If you have purchased work from Louella jewellery, I may email you from time to time with information that I feel you will be interested in, such as new work and upcoming exhibitions. The information that I send you will only be relevant to my business and the work you purchased from me, it will not be used in any other form. I believe that I will only contact you if I have a legitimate interest to do so. The information that I send you will only be relevant to the service that you purchased from us, and will not be used in any other form.  If you provide your postal address, or that of anyone else for me to send your purchase to, I will save this data for a maximum of three years but will never send you anything further unless you explicitly request me to do so. Your data will never be shared, given, sold or rented by me.


Access to your personal information

​You are entitled to access the personal information we hold on you. Email your request to info@louellajewellery.com and we will respond to your request within 14 days.


Holding your data

​We will hold your data for a maximum of 3 years unless you tell us a) that you would like us to remove it from our system or b) you would like your data to be retained for longer. We will always inform you either way and you will always have a choice as to whether we retain your data or delete it. We will not do anything with your data that you do not consent to.

Updates to privacy notice

​I may update this privacy notice from time to time and am not under obligation to email you every time I update it. However, it will always be accessible in the footer of my website www.louellajewellery.com. This privacy notice was last updated 1st May 2018.



If you have any questions regarding this privacy notice please email info@louellajewellery.com